Every season, I die over women and fashion bloggers who get invited to Luisa Via Roma's Firenze4ever. They come together to celebrate fashion, and more than that, the culture and heritage of Florence, Italy. I'd like to use the word "extraordinary" to describe how the people behind Firenze4ever spruce up things, the way bloggers are primped with fashion pieces from the collections of top international designers, into one (literally and figuratively) perfect event.
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| Firenze4ever logo from Luisa Via Roma.com |
This three- day event gathers the most influential bloggers to meet one another and join in Style Lab, where they style themselves into three different looks from the pieces they will handpick from the racks. Professional shoots are done once they finalize the three looks that they will wear. It's an event that recognizes the unique charisma that makes them influential in their respective ways of representing fashion to the world. To be given the liberty to try on firsthand collections and execute their vision on how to stylishly fit all these together, in front of professional photographers in the stretches of Florence, is hearts desire made flesh. They are undoubtedly blessed. It reverberates not only in the elegance of their outfits but the glam of their smiles as they run on the dance hall while their appetites are also served profusely with ornate cuisine above luxurious table runners together with a classical music performance.
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| Firenze4ever dinner night at La Specola from Bryanboy.com |
The event is the Oscars and Emmy's to every worshiper of fashion, and the bloggers are its nominees. And the price? It's greater than bagging a trophy. It is greatly the gift of winning over the hearts of all the readers and trendsetters around the globe who they inspire to dress good-- and dress good for their own selves. To speak for the right of every woman who deserves to feel confident inside and come by the pleasant attention that she can get from others. Because we all know that fashion is a privilege, and to be liked by others with it is a big bonus.
But what is fashion if only to be reduced into the label that lies near the neckline to indicate which brand a cloth is from? What is it if only for the coy looks it create on magazines and photos?
Fashion is not entirely aesthetics and the role of bloggers to give life to these fashion pieces with their words, and how it can benefit the people (for wearing them) is precisely what puts character to it. Clothes alone do not possess character-- until affective connections are made to people. To pull any weight at all in fashion, designers and brands have to show personality in each piece through models, and yes, bloggers. That exactly is what Firenze4ever event is there for-- to not only allow bloggers to incarnate the collections and put them on photographs and videos, but to encourage and help each other in a collective discussion about the opportunities they all can pull together to continually improve in blogging, marketing across social media, and reaching out to every fashion- aspiring individual.
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| Favorite ensemble from favorite bloggers on one of Firenze4ever events (photos taken from wendy's lookbook and snob essentials) |
Without people and the stories they tell, fashion will simply remain an inanimate entertainment which is not bound to last forever. It's the people and the stories that dignify and make it timeless. This is the reason I strongly admire Luisa Via Roma for. Truly a luxurious shopping retail, worldwide. And I will be vocal about it. YES, I want to be part of Luisa Via Roma's Firenze4ever event one day. To say that it is an ultimate dream is not a term of exaggeration.
This year's Firenze4ever event, held last 15th to 17th of June was inspired by punk fashion's influence on couture.
If you happen to be one of those bloggers invited to the event, I salute you. If you are someone inspired by these amazing bloggers, you are worth it. And if you are someone like me who hopes to share the same privilege at Luisa Via Roma's Firenze4ever, write about it and link it to me. Together we'll tell the world what magnificent opportunity it makes.
Warm regards.
