On June 12, 2012 15 electronic billboards, 5 minutes of billboard airtime, 100 million Filipino global superstars, 1 brand-- change the way you look at a nation.
Shortly after the "It's more fun in the Philippines" campaign, another ad is to set in motion on Times Square, New York City.
It's something to catch up on the country's Independence Day. The video is actually bound for promoting 'PhilippinesTM' as a global brand. Footage taken in Times Square will flash on giant electronic billboards. Here's a teaser:
Racial sense and impartiality to a third world country will be de-escalated. The idea is that it's always not all bad no matter what estate you belong. There are no astounding facts about a country unless you take time to get to know its culture and history behind its name and behind any labels.
Erase the preconceived notion of being caught up in a world of hooligans. The world will give you exactly what you give to it.
Are you a Filipino? Help promote your country.
Are you non-Filipino? Change the way you look at a nation.
Help support this campaign and set the date on June 12th.
Good vibes to you all!
Photo/ Video Credits:
google (dot) com (slash) images
youtube (dot) com
Music: Charlie Brown by Coldplay
Photo/ Video Credits:
google (dot) com (slash) images
youtube (dot) com
Music: Charlie Brown by Coldplay
